How is content marketing a sales funnel?
You know that content marketing is the talk of today’s advertising world and that it helps you grow your business. But you need to understand exactly how content marketing is a sales funnel for your company in order to develop a strategy and a goal. If done right, a content marketing campaign can bring tremendous benefits to your business, both in terms of sales and popularity. On the other hand, a bad content marketing campaign can damage your image and your profits. You need to understand how the phenomenon works in order to benefit from its potential advantages.
The content marketing sales funnel
When you are thinking about content marketing, think of it as a sales funnel with three layers. The first layer represents the people looking for information to solve a problem. They google it and discover your website because you have published relevant, high-quality content on the matter and have optimized it for search engines. The middle layer of your sales funnel is about evaluating your services or products. The user will become a visitor and start evaluating your site and your business. The final layer is conversion. This is the moment when your content persuades the visitor to buy your product. But things don’t end here. You have the chance of making the client loyal to you and keep him or her hooked on your qualitative content.
Qualitative content means qualitative services/products
Today’s consumers have become savvier and more exigent. They require qualitative content and studies have shown that the quality of the information they receive from a certain company will affect their perspective about the company’s services. Another LinkedIn study has shown that 58% of the marketers will increase their content marketing budgets this year, based on the analysis of the consumer’s behaviour. In other words, if you meet your visitor’s demands of high-qualitative content, it will be easier for you to convert them into clients.
Content marketing builds trust and brand image
Content marketing is a smarter way of selling. Instead of pushing your product in front of your potential client, you are offering them information regarding their problem and a solution for it: your product/service. This way, you establish trust and brand savviness. You will be perceived as an expert in your field, and your brand will benefit from the same recognition. Content marketing not only helps you to make consumers loyal to you, but it also provides you with the chance to establish a legacy.
Content marketing helps you focus on the right people
Getting your message out there is important. But getting your message to the right people is crucial. A targeted sale has more chances of success than one that isn’t targeted. Content marketing offers you the chance to create tailored campaigns for your potential clients, and it helps you reach the right audience. Placing a billboard with your name on it in the centre if the city may get you some customers. But the costs are enormous and sometimes, not worth it. You are paying for the traffic in the area, but only 8-10% of that traffic is your target. The result? 90% of the money you invested will not return. With content marketing things are different. You only play for the right target and 80% of the people that visit your site after seeing one of your articles represent your core target.
Sources:
http://www.quicksprout.com/2015/02/04/how-does-content-marketing-actually-get-you-more-sales/
http://www.intouchcrm.com/driving-sales-content-marketing/
http://builtvisible.com/how-content-drives-sales/
http://www.thismoment.com/content-marketing-blog/content-sales-funnel/
https://www.convertwithcontent.com/the-content-marketing-sales-funnel/
The content marketing sales funnel
When you are thinking about content marketing, think of it as a sales funnel with three layers. The first layer represents the people looking for information to solve a problem. They google it and discover your website because you have published relevant, high-quality content on the matter and have optimized it for search engines. The middle layer of your sales funnel is about evaluating your services or products. The user will become a visitor and start evaluating your site and your business. The final layer is conversion. This is the moment when your content persuades the visitor to buy your product. But things don’t end here. You have the chance of making the client loyal to you and keep him or her hooked on your qualitative content.
Qualitative content means qualitative services/products
Today’s consumers have become savvier and more exigent. They require qualitative content and studies have shown that the quality of the information they receive from a certain company will affect their perspective about the company’s services. Another LinkedIn study has shown that 58% of the marketers will increase their content marketing budgets this year, based on the analysis of the consumer’s behaviour. In other words, if you meet your visitor’s demands of high-qualitative content, it will be easier for you to convert them into clients.
Content marketing builds trust and brand image
Content marketing is a smarter way of selling. Instead of pushing your product in front of your potential client, you are offering them information regarding their problem and a solution for it: your product/service. This way, you establish trust and brand savviness. You will be perceived as an expert in your field, and your brand will benefit from the same recognition. Content marketing not only helps you to make consumers loyal to you, but it also provides you with the chance to establish a legacy.
Content marketing helps you focus on the right people
Getting your message out there is important. But getting your message to the right people is crucial. A targeted sale has more chances of success than one that isn’t targeted. Content marketing offers you the chance to create tailored campaigns for your potential clients, and it helps you reach the right audience. Placing a billboard with your name on it in the centre if the city may get you some customers. But the costs are enormous and sometimes, not worth it. You are paying for the traffic in the area, but only 8-10% of that traffic is your target. The result? 90% of the money you invested will not return. With content marketing things are different. You only play for the right target and 80% of the people that visit your site after seeing one of your articles represent your core target.
Sources:
http://www.quicksprout.com/2015/02/04/how-does-content-marketing-actually-get-you-more-sales/
http://www.intouchcrm.com/driving-sales-content-marketing/
http://builtvisible.com/how-content-drives-sales/
http://www.thismoment.com/content-marketing-blog/content-sales-funnel/
https://www.convertwithcontent.com/the-content-marketing-sales-funnel/